Understand the Client Requirement from the Brochure Design.
Whenever we start designing a brochure, we start by asking our clients why they think that they need a brochure. We discuss what is the purpose of the brochure? How do they want to reach the audience? What will the brochure do for the customer when he/she picks it up? Will it be handed out or available at a retail store, or mailed? Asking these questions helps us narrow down the design features the client would like to showcase in their brochure design project.
Additionally, they need to define the objectives they want to achieve from this brochure. Is this brochure going to be your Corporate Statement / Company Showcase or a detailed document describing your products and services in detail. After detailed discussions with the client, we come up with a design brief that defines the brochure design project and illustrates how and what exactly the brochure is trying to achieve.
Don't Ignore those Images in your Brochure
Once we have the detailed objectives, we know what all services/products we would be including in your Brochure. Now, we request our clients to provide us with high quality graphic images of their products and services. We know that to make a product brochure pleasurable to flick through, you would need good quality photos.
We need to keep in mind that this will be a printed brochure at some time and therefore taking web images is out of question. We can also arrange for a photoshoot for our local clients or provide inputs to our clients on how to best showcase their products and services. We never cut corners with images and other graphic content for your brochure
Brochure Layout and Content Inputs
The Basic Layout including the number of brochure pages is finalized and then content provided by the client is organized in those pages. Each brochure page should be designed to reflect the products and services being offered through the brochure.
Convey a Good First Impression with your Brochure Design
Brochure designs need to fit in with the client business. A newly launched product should be showcased on a separate brochure page or separate brochure itself. This will publish its exclusivity and help you cash in on the demand for that product. The brochure should clearly convey what exactly your products or services are, and not keep the customer guessing about your products.